No victory lap until the numbers move.
Aridon started this challenge at $0 MRR and zero paid subscriptions. The first proof lane is deliberately narrow: New Mexico and Arizona plumbing/HVAC companies, stale estimates and missed follow-up, one auditable result at a time.
Live scoreboard reads from Aridon proof metrics; verified changes replace the baseline automatically.
The first lane
Plumbing/HVAC. Stale estimates, missed follow-up, and dormant customers. We are not testing ten industries and ten workflows at once.
Proof business #1 target
Ideal Plumbing & Heating in Albuquerque is the first qualification target. Contacted does not mean qualified, agreed, or active. Consent comes first.
Revenue influenced
Opportunity value connected to an Aridon-assisted action that produced a measurable response, reactivation, proposal movement, or booking.
Revenue collected
Cash actually received by the pilot business and confirmed by the owner. Influenced and collected revenue are reported separately.
What counts as proof
Booked work, collected revenue, verified opportunity movement, or documented time saved. Email volume, clicks, AI output, and projections do not count as outcomes.
What happens on day 14
Publish the agreed baseline, actions approved, responses, booked work, revenue influenced, revenue collected if known, hours saved, and what failed.
$0 MRR → one real paying customer with a verified reason to keep Aridon.
After customer one, the challenge becomes repeatability: can the same narrow workflow produce customer two and customer three without changing the definition of success?